Salesforce Certified Data Architecture Practice Test

What is the recommended data model for a new B2C service to track consumer account data in Salesforce?

1. Use the Account object with Person Accounts and a new B2C page layout.

2. Use the Account object with a newly created Record Type for B2C customers.

3. Create a new picklist value for B2C customers on the Account Type field.

4. Use 50 umbrella Accounts for each region, with customers as associated Contacts.

The correct answer is: Use the Account object with Person Accounts and a new B2C page layout.

Using the Account object with Person Accounts and a new B2C page layout is the recommended data model for a new B2C service to track consumer account data in Salesforce. This approach effectively meets the needs of B2C businesses by utilizing Person Accounts, which combine account and contact information into a single record. This simplifies the management of consumer data, as B2C transactions typically do not require the complexity of managing separate account and contact records. Person Accounts allow businesses to treat individual consumers as accounts, making it easy to store essential information in one place. By implementing a new B2C page layout tailored specifically for these records, organizations can ensure that the interface displays the most relevant fields and functionalities for tracking consumer data effectively. This optimized layout enhances user experience and improves data capture and management. Creating a new Record Type for B2C customers may seem like a viable alternative, but it doesn’t provide the same streamlined advantage as using Person Accounts. Additionally, merely adding a picklist value for B2C customers on the Account Type field could lead to complications in data handling and reporting, as it would not consolidate consumer data the way Person Accounts do. Finally, using umbrella Accounts with customers as associated Contacts is less effective for a B2C model,